Commissioned by Sidi Mohammed, the Crown Prince of Morocco, Watson (b. Scotland, 1942) made "Maroc." He worked on the project from September, 1997, through May, 1998. The result was a series of classic, and therefore timeless portraits, landscapes and still lifes. Watson was fascinated by the diversity of the land, and tried to record this by means of various photographic techniques. He made lucid black and white photographs, and grainy and brown-toned photographs.
Watson is a renowned photographer who made photographs for familiar magazines such as Vogue, The Face, Rolling Stone and Newsweek. He is, moreover, the favourite photographer of Mick Jagger, Uma Thurman and Jack Nicholson. In addition he has made advertising films, video clips and documentaries. In the 1960s Watson studied graphic design and film at the Royal College of Art. He moved to New York in 1976 and opened his own studio there. He has won various prizes, including a Grammy Award in 1975 for the best design for an LP cover, and an ANDY Award in 1983 as the best advertising photographer of the year. This is the first time that "Moroc" is being presented on this scale as an exhibition.